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Why We Built a Platform for You

Here at Lobster, we didn’t just want to change the game when it came to collecting authentic and diverse content. We wanted to be a platform in which people could lean on a community, learn new skills and have access to the rights that they deserve.  That’s why we champion seller’s and content creators’ rights throughout…

Here at Lobster, we didn’t just want to change the game when it came to collecting authentic and diverse content. We wanted to be a platform in which people could lean on a community, learn new skills and have access to the rights that they deserve. 

That’s why we champion seller’s and content creators’ rights throughout the whole Lobster process and experience. It’s important to remember nowadays within the technology age, where marketing and content creation is so influential yet so hard to recognise and monitor – that this hybrid nature can take on unsuspecting forms. 

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That’s why it’s important for us to instill the notion into our Lobster Community that your time, effort and skill all goes into each piece of content you make. It’s vital that you don’t give this away for free, allow it to be misused or miss out on the credit you deserve. 

It’s just too easy for internet users not to take the proper course of action when using other people’s content online. Screenshotting is just a common, everyday example of how easily this is done. Consequences of this were felt recently when Instagram deleted multiple ‘Meme’ accounts which contained re-used ‘screenshotted’ content (to read more on this story click here). Most people who misuse content are oblivious to the laws behind it, and while intentionally or not, we’re here to remind people that there is a way to do it properly; a way that gives back to the creator. 

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Our platform gives you the opportunity to license your content, all under one (digital) roof. And if that isn’t enough, for those of you have become victim to the screenshot era, we will soon be introducing a post-licensing service – in which we have collaborated with KODAKOne – to defend your rights when you need them the most: after your content has been misused without your consent. 

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Your work is important and so is your story. Empowerment over your content is vital in how your content is relayed and how it is understood. 

That’s why you decide what to sell on Lobster and why. Just #ilobsterit to join the movement.

 

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