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Why Transparency, is always the best policy

Being a brand that offers transparency is an invaluable asset to your business model and can seriously help forge trusting relationships with customers, clients and collaborators. We’ve seen scandals with Facebook and now FaceApp – unrelated despite the similarities in their names – that have rocked their boats (5 billion pounds worth of rocking… yikes) all…

Being a brand that offers transparency is an invaluable asset to your business model and can seriously help forge trusting relationships with customers, clients and collaborators.

Coins in the water. Gold fish. A wish.

We’ve seen scandals with Facebook and now FaceApp – unrelated despite the similarities in their names - that have rocked their boats (5 billion pounds worth of rocking… yikes) all centred around transparency. While it seems like these brands are unstoppable, despite their history in lacking transparency, it’s clearly not the right way to go when the power of Social Media can expose you in seconds.

If you’re a start-up or a small business like us, that can’t afford to take that risk, then we simply suggest that you don’t.

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That’s why at Lobster, we pride ourselves on our transparency and doing things the right way by providing licensing for photographers and videographers who have their rights made clear to them every step of the way. We make it our problem to ensure and inform individuals about how their content is being used, and pay them accordingly. 

So, if you’re looking to actually sell and license your photographs or videos – under a trusted brand – visit our Lobster site here and find out how you can join our community of hundreds of visual artists. 

 

 

 

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