When the gas producing company Kleenheat were looking for a way to connect with and effectively engage their audience using their newest competition-style marketing campaign, they came to Lobster to help them fill in the gaps.
Concept: Using uncompromised and unique content to engage customers with a travel trip narrative around well known and loved locations of Western Australia. In competition style, their audience had to correctly guess the locations to win the prize.
Why Lobster?: Kleenheat realised that the benefits of using Lobster were that they could circulate authentic and relatable images to connect with a wide range of their audiences through locations that could be instantly recognised – ultimately adding to the overall engagement on the campaign and their brand + business as a whole. They realised the magic in turning a perhaps everyday experience, into a unique one.
How Lobster helped: Not only did Lobster save Kleenheat precious time in sourcing the photo’s (rather than relying on hiring photographers, weather conditions or chance to get their content), but Lobster gave them the tech to easily search, license and even enhance each image to a standard which would enable them to circulate a great quality and bespoke campaign.
How did we do this? Using our AI technology, we’re able to tag, rank and improve the quality of any piece of content that you find on our marketplace. This allows any kind of picture or video, no matter which social media platform it’s from, to be easily discoverable and impress in quality.
The results!: Within one month of launching the campaign with the final 3 images, they managed to gather over 2,100 likes, over 3k comments and 115 shares – all with the help of one platform that aims to connect not just content creators and buyers, but brands and their audience.
Interested in the way our content marketplace can be utilised to enhance your message and engagement? Visit our Travel Collection to browse through and license our best travel images… and see the results for yourself! Similarly, you can check out our other categories such as Diversity & UGC Video to see how they can inspire and help you create unique yet relatable campaigns.
To find out more about why you should use Lobster to source unique, global and diverse content – visit our ‘Why Lobster’ page here.