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What is a Model Release and How Lobster Makes It Easy for You

Content creators, have you heard about a model release form? You may not if you’re not a professional photographer. If that’s the case, let us paint you a scenario: A top creative agency is about to launch their new digital campaign and they want to use your photo as the featured image. Sounds awesome, right?…

Content creators, have you heard about a model release form? You may not if you’re not a professional photographer. If that’s the case, let us paint you a scenario:
A top creative agency is about to launch their new digital campaign and they want to use your photo as the featured image. Sounds awesome, right? It is! But only if every subject in the photo grants you the permission to use it in the campaign.

That’s where a model release comes in. Here, your subjects sign off and grant the permission to use their image in the listed capacities. This benefits the photographer and subject(s) equally in exposure and potential compensation. At Lobster, we give photographers an extra 20 credits on top of the price of the photo once a model release is granted as well. 

Lobster makes the permission granting process easier than ever before with a new interface and enhanced logic.  Here’s how easy it is:

  1. Log in to Lobster and go to “My Content”, where you’ll find the “Releases” button’.
  2. From there, you’ll see photos with faces of people that we detected that are not yet granted release permission.
  3. Select one or multiple images of the same model and request the release for all of them at once.
  4. When you press the “Request permission” button, a popup with options appears. There, you can copy a link, or send by email, where your model can sign the release. Or, you can upload the signed PDF yourself.
  5. Once you send your request for permission, the selected photos will be marked as sent.
  6. Yay, it’s done!

Pretty simple, right? And the news gets better: we’re always looking to improve! So, be sure to drop us a comment and let us know your thoughts on model releases and our process. We’d love to hear what our Content Creators think!

Have a look at our favorite shots that already have a Model Release

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See photo here

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See photo here

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See photo here

While you are waiting for your models to sign a model release enter our Portrait competition. For more info take a look here.

If you have any questions, drop us an email at support@lobster.media and we’ll be happy to provide more info.

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