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The Year 2016 In UGC: Trends and Innovation Insights

Finally, User-Generated Content receives the attention it deserves. Although it’s still too little compared to its powerful and traceable positive impact on millennials, in 2016 we witnessed how UGC’s popularity spread like wildfire among the innovative marketers. We believe UGC has the quality of an evergreen, forever growing content – it becomes a value to…

Finally, User-Generated Content receives the attention it deserves. Although it’s still too little compared to its powerful and traceable positive impact on millennials, in 2016 we witnessed how UGC’s popularity spread like wildfire among the innovative marketers.

We believe UGC has the quality of an evergreen, forever growing content – it becomes a value to cultivate, and not just an opportunity you find down the road. It’s also not a trend on its own, but the source of content that engages at the right time, and a place to spot the trends that arise inside communities. It is the medium to carry on the message and the trends.

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For us, it is the third year to engage in this mission- to make UGC more accessible. It is the unrated value on which a lot of us are sitting on without notice. In this time we’ve built this platform from scratch to aggregate 9 social sources and counting on.

While we keep on innovating the search for creative social content, let’s have a quick look at the highlights of the year at Lobster.

New Features and Partnerships

New Content Platforms. We’ve doubled the number of social sources by adding Facebook, VK, Vimeo, Dropbox and Verizon. These open a new window to a pool of more creative content along Instagram, Flickr, YouTube, Google Photos.

New Tech. 2016 was definitely the year of Artificial Intelligence and Machine Learning. It was also the year we’ve introduced them for a precise AI filtering.

New Partnerships. We partnered up with creative platforms like Moonfruit. Visit our API playground here.

Throwback 2015: The end of glamour. How is UGC changing advertising in 2016? & Trending in 2015: the 6 most searched topics of the year on Lobster

Now, what has the Year of 2016 shown us in UGC trends?

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2016 most searched UGC keywords on Lobster

  1. Video
  2. London
  3. Travel
  4. Nude
  5. Food
  6. Selfie
  7. Lobster
  8. Fashion
  9. Sport
  10. 3D Anaglyph

Tips: Try the advanced search filters.  For example, when looking for ‘girl’, you can filter the gender and the age. When looking for ‘London’, try our ‘location’ filter and even more – vire results on the map. Some of the most creative and popular content is also featured in our Galleries.

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2016 most used UGC keywords

Subjects

  1. Nature
  2. Travel
  3. Blackandwhite / BW
  4. Love
  5. Photography
  6. Art
  7. Beautiful
  8. Sky
  9. Architecture
  10. Streetphotography

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Social Tags

  1. Instagood
  2. photooftheday
  3. vscocam
  4. picoftheday
  5. vsco
  6. instadaily
  7. canon
  8. igers
  9. ilobsterit

Tips: The keywords that people use most are also some of the biggest content categories. Next time, why not break the category into specific words? If you’re not sure what kind of photo you need, explore the social tags and find inspiration in beautiful photography, for example, nested under vsco.  

2016 most purchased UGC photos

1st Place

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 2nd Place

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3rd Place

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 4th Place

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 5th place

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2016 most popular users

Featured Authors in our Curated Galleries

Sukimin Thio | Nikon Indonesia 

Annette White - Read her inspiring interview about travelling the world with 800+ items to tick on the bucket list.

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Top 5 most popular authors

kim.ou – Minimalistic and creative landscapes

jmorozova – Lifestyle, fashion, travel photography

joelrobison – Cool manipulated photography

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sunnymerindoimages – Enthralling city, nature and people photography

jonasanhede – Minimalist, beautiful photography

We’re looking forward to welcoming more great authors in 2017! If you’re a popular and authentic Instagrammer and you’d like to license your photography, we’d like to hear from you.

2016 most popular UGC geolocations

2016 Top Contributors Locations – where do they post most from?

  1. Russia
  2. United States
  3. India
  4. Great Britain
  5. Philippines

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Where do people buy photos from in 2016?

  1. Russia
  2. India
  3. Great Britain
  4. Philippines
  5. United States

User-Generated Content is excitingly perpetuating across the globe, at any minute providing fresh and compelling content. Watch us and become our partner in 2017! And remember, The World Is Your Lobster!

We’d like to thank everyone for the incredible support we received in 2016!

 

To find the content that you need, just press here.

To license your photography, just press here.

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