Finally, User-Generated Content receives the attention it deserves. Although it’s still too little compared to its powerful and traceable positive impact on millennials, in 2016 we witnessed how UGC’s popularity spread like wildfire among the innovative marketers.
We believe UGC has the quality of an evergreen, forever growing content – it becomes a value to cultivate, and not just an opportunity you find down the road. It’s also not a trend on its own, but the source of content that engages at the right time, and a place to spot the trends that arise inside communities. It is the medium to carry on the message and the trends.
For us, it is the third year to engage in this mission- to make UGC more accessible. It is the unrated value on which a lot of us are sitting on without notice. In this time we’ve built this platform from scratch to aggregate 9 social sources and counting on.
While we keep on innovating the search for creative social content, let’s have a quick look at the highlights of the year at Lobster.
New Features and Partnerships
New Content Platforms. We’ve doubled the number of social sources by adding Facebook, VK, Vimeo, Dropbox and Verizon. These open a new window to a pool of more creative content along Instagram, Flickr, YouTube, Google Photos.
New Tech. 2016 was definitely the year of Artificial Intelligence and Machine Learning. It was also the year we’ve introduced them for a precise AI filtering.
Now, what has the Year of 2016 shown us in UGC trends?
2016 most searched UGC keywords on Lobster
Tips: Try the advanced search filters. For example, when looking for ‘girl’, you can filter the gender and the age. When looking for ‘London’, try our ‘location’ filter and even more – vire results on the map. Some of the most creative and popular content is also featured in our Galleries.
2016 most used UGC keywords
Tips: The keywords that people use most are also some of the biggest content categories. Next time, why not break the category into specific words? If you’re not sure what kind of photo you need, explore the social tags and find inspiration in beautiful photography, for example, nested under vsco.
2016 most purchased UGC photos
2016 most popular users
Featured Authors in our Curated Galleries
Top 5 most popular authors
kim.ou – Minimalistic and creative landscapes
jmorozova – Lifestyle, fashion, travel photography
joelrobison – Cool manipulated photography
sunnymerindoimages – Enthralling city, nature and people photography
jonasanhede – Minimalist, beautiful photography
We’re looking forward to welcoming more great authors in 2017! If you’re a popular and authentic Instagrammer and you’d like to license your photography, we’d like to hear from you.
2016 most popular UGC geolocations
2016 Top Contributors Locations – where do they post most from?
- United States
- Great Britain
Where do people buy photos from in 2016?
- Great Britain
- United States
User-Generated Content is excitingly perpetuating across the globe, at any minute providing fresh and compelling content. Watch us and become our partner in 2017! And remember, The World Is Your Lobster!
We’d like to thank everyone for the incredible support we received in 2016!
To find the content that you need, just press here.
To license your photography, just press here.