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Sustainable Practices For Every Startup: Lily Jane

Sustainable Practices For Every Startup License this Image Creating a startup is a lot of work, so companies generally don’t prioritise their environmental impact. But these days, people are becoming more conscious about the environment, which means that businesses can no longer afford to disregard eco-practices. Sustainability is not just about caring for the environment; it…

Sustainable Practices For Every Startup

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Creating a startup is a lot of work, so companies generally don’t prioritise their environmental impact. But these days, people are becoming more conscious about the environment, which means that businesses can no longer afford to disregard eco-practices. Sustainability is not just about caring for the environment; it is also the key to succeeding in the modern business world.

Besides, sustainability doesn’t have to cost a lot; in fact, some sustainable practices can cost you less – the ideal setup for your startup. So here are some tips to help you get started.



Eliminate the use of plastics

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Thankfully, consumers now scoff at the thought of excessive plastic. While plastic is cheap, it is also incredibly harmful to the environment. This is especially true for the food and beverage industry. Now, they’re starting to eliminate the use of single-use plastics. For example, Raconteur reports how The Fat Pizza started putting their sauces in seaweed pouches instead of the standard plastic sachets. But even if you don’t work in the food industry, you can encourage employees at the office to bring their own mugs, food containers, bags, and the like.



Switch to softphones

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Because most businesses are so tech-centric, you’d be surprised how useful a softphone can be. A softphone is a software program that allows businesses to turn their computers, laptops, and even mobile devices into a phone without the need to constantly purchase extra devices. Aluminium and copper are some of the common metals found in hardware (specifically wires) and huge amounts of waste are produced to extract these metals from the earth. Reducing the need to buy new technology is a sure-fire way to help lessen environmental damage. According to an article on Small Biz Trends, it’s especially useful for startups because they’re also more cost-efficient.



Reduce your fuel use

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The transportation industry is one of the most notorious pollutants of our environment. Road transport alone contributes around 18% of air pollution in Europe, which has cost the European economy more than £60 billion to overcome. Unfortunately, many businesses rely on logistics to keep their products moving. But in line with the climate crisis, Verizon Connect UK reveals that more companies are looking for ways to bring down their fuel costs — be it through speed reduction or regular maintenance. Not only is it cost-efficient since fuel happens to be one of the largest expenses, but it’s good for the environment too.



Regulate room temperature

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Here’s a little sacrifice we can all make: While it feels nice to be snuggled up in an air-conditioned room, ThoughtCo. recommends that temperature for offices be only to around 21 to 23°C, because anything higher (or lower) than that is unnecessary. Reducing your room temperatures by a mere 1°C reduces your energy consumption by 8% a year, therefore lessening the amount of waste your business contributes to the environment.



Take advantage of natural sunlight

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People have never viewed light as an environmental threat, but light is still a pollutant. Not only does artificial light diminish the starts’ visibility at night, but prolonged exposure can actually cause diseases like skin cancer and eye infections. Turn off your lights as long as it is still bright – a simple trick to reduce both the pollution and your electric bills. You could even consider having automatic switches that turn on and off according to use, so you never have to worry about forgetting to put off the light.

Consumers love sustainable brands, but they also love a personal one. Humans are emotional creatures; so more often than not, emotions have sway over many of our decisions. Understand who your target market is, and communicate that emotion through some brand storytelling. There are numerous ways to convey your message, such as using Joseph Campbell’s The Hero’s Journey technique, or making the audience the star of the narrative. For consumers, it’s often much easier to patronise a mindful business.

For more on how Lobster is helping spread Climate Awareness…
check out our previous #ClimateAwareness Challenge
or find our Instagram #Takeover highlights with Climate Activist and Street Photographer Max Gor


Article was specially written for lobster.media
By Lily Jane

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