IAB (Interactive Advertising) has Lobster among the 10 most innovative European startups in adtech. We were invited to Lisbon to present on the stage of IAB Interact Congress and we’ve spoken about the social media photography and video to the leading, award-winning advertising agencies in Europe. Our platform has been very well received by the industry leaders. Some of them have even highlighted the UGC indicating the importance of mobile videos and new trends in content throughout the congress. From Havas to BBC the audience was there to listen and get engaged around user generated content.
Two weeks later and Lobster it’s invited to Pioneers Festival 2016 in Vienna among the most innovative tech startups. We are holding a presentation and inform the international investors, peer startups and media about the value of UGC as part of the European tech scene.
Keep an eye on us for more exciting news. Use Lobster in your next creative project or campaign and join the tech, media and advertising industry leaders in their choice of content from real people.
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