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Lobster at Cannes Lions 2017

Cannes Lions is the definitive home of creativity, and has been going strong for 64 years. It celebrates those from the digital, creative, film and music fields, and is one of then most sought after events of the year within the creative industries. Lobster had the privilege of not only attending this year’s showcase festival,…

Cannes Lions is the definitive home of creativity, and has been going strong for 64 years. It celebrates those from the digital, creative, film and music fields, and is one of then most sought after events of the year within the creative industries.

Lobster had the privilege of not only attending this year’s showcase festival, but we were one of the select few start-ups asked to present at the R/GA Start-up Academy. There was even time for some inflatable lobster riding on the beach.

Who was there?

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The event is broken down into Cannes Lions, Lions Health, Lions Entertainment and Lions Innovations, with Lobster taking a particular interest in the Innovations section.

Each year, the creative industries’ best head to Cannes Lions to deliver hundreds of talks and events. Big agencies groups such as IPG, WPP, Omnicom and Publicis were in attendance, along with media giants like Comcast, Vivendi, CNN, Nokia, Vice, and The Economist. The tech presence has also grown over the last few years with companies such as Spotify, YouTube, Instagram, Facebook and Twitter taking an active role at Cannes Lions 2017.

Awards were handed out for a number of topics, with R/GA, TBWA/Paris and DDB just a few of the winners. You can check out the full list here. But enough about who took home what; we know you’re really here to discover Lobster’s first-hand experience of the event. So read on and find out what we got up to at Cannes Lions 2017.

R/GA Start-up Academy

Let’s start with the R/GA Start-Up Academy. Focused on Cannes Lions Innovation, R/GA select eight start-ups from their Marketing Tech Venture Studio Start and four Lions Innovations start-up who are separate from the R/GA brand.

It’s a select group and an opportunity not bestowed on many. For Lobster to be chosen as one of the four was a real indication of the innovation we have shown in helping to change the landscape of stock photography with authentic social content searches for brands and agencies. Not to mention all of the hard work and commitment since our inception.

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CEO, Olga Egorsheva, took to the stage and presented to key industry figures in the creative communications field about the Lobster experience. To check out the talk in full, head on over here.

Inflatable lobsters

Of course, the Academy was just one aspect of what was a whirlwind tour of Cannes Lions. While the agenda was clearly networking and spreading the Lobster message, we can’t ignore the fabulous backdrop to Cannes Lions: the town itself.

So how do you maximise the fantastic opportunities available to rub shoulders with the best minds in the creative industry while enjoying the scenic settings of the Côte-d’Azur? You grab a bunch of inflatable lobster’s and head to the beach! After all, lobster’s do love the beach.

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We took to the sea with a bunch of blown-up lobsters and had our own little beach party which soon caught on with everyone, from Lions attendees to local holidaymakers who wanted to get in on some lobster riding.

An unforgettable experience

Cannes Lions 2017 was a fantastic experience and a brilliant opportunity to learn from and interact with some of the industry’s brightest and best. We’re already counting down the day until next year’s event. Who knows, we might even come home with an award or two.

See the Lobster at Cannes Lions temporary collection here!

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