Let’s look at the next interesting UGC case.
Tourism Australia rolled out the Best Jobs in the World campaign. This resulted in 620,000 applications from 330,000 individuals in 196 countries, with 46,000 video entries.
Details of the campaign:
- Targeted travelers aged 18 to 30, living in Australia and overseas, with a particular focus on countries eligible for Australian Working Holiday visas.
- Active in: March 2013.
- Mechanics: The winners were chosen based on a 30 second video entry and whether they were successful in securing high profile endorsement and publicity to support their application.
“The successful candidates each demonstrated incredible talent, energy and desire throughout the application process and will, I’m sure, take these positive attributes into the job with them. This competition provides a platform to entice more young people from around the world to come to Australia to holiday, using the Working Holiday Maker program in particular to extend their stay and travel deeper into our country.”
What they’ve achieved with UGC:
- 600,000 applications worldwide.
- Promoted tourism opportunities provided by Australia’s Working Holiday Maker (WHM) program.
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