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How National Geographic delivered a stunning travel-based UGC campaign

Some of the most stunning user-generated content often involves travel. Whether it’s an image of a newly discovered City or a video of a gorgeous landscape, travel-related imagery is adored by millions. For this reason, National Geographic partnered with Honda to deliver its Wanderlust campaign. Photographers of all abilities were invited to “capture glimpses of…

Some of the most stunning user-generated content often involves travel. Whether it’s an image of a newly discovered City or a video of a gorgeous landscape, travel-related imagery is adored by millions.

For this reason, National Geographic partnered with Honda to deliver its Wanderlust campaign. Photographers of all abilities were invited to “capture glimpses of the unforgettable people, places, and experiences that have impacted their lives from their travels around the world” and then tag these with #WanderlustContest on Instagram.

The most impressive entry featured 3 friends standing by the opening of Mount Yasur in Vanatu, for which the photographer, @gaylen_wampler, won a Photo Expedition to Yosemite National Park.

Details of the campaign:

  • Active: June-July 2015
  • Mechanics: Sourcing photos on social media with a #wanderlustcontest hashtag

“We’re looking for instagrams that show us glimpses of the unforgettable. People, places, and experiences that have impacted your life from your travels around the world.”

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What they’ve achieved with UGC:

  1. Engagement with travel-loving fans
  2. The result of the contest showed that UGC can look like a professional photography

Photos available to license on Lobster:

#travel #city #nature

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