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How Loews Hotels used real-life travel photography to drive engagement

Over the coming weeks, we’re going to share a few case studies of successful UGC usage. Let’s start with Loews Hotels that asked their guests to post pictures that were taken during their staying in the hotel with a special hashtag.   Details of the campaign: Slogan: “Because Nobody Tells Our Story Better Than You”…

Over the coming weeks, we’re going to share a few case studies of successful UGC usage.

Let’s start with Loews Hotels that asked their guests to post pictures that were taken during their staying in the hotel with a special hashtag.

 

Details of the campaign:

  • Slogan: “Because Nobody Tells Our Story Better Than You”
  • Active in: 2016
  • Mechanics: sourcing photos on Instagram with #travelforreal hashtag

 

“Our guests are as colorful, diverse and unmistakably unique as any of our destinations. But above all else, they’re real – and as they share their experiences, they tell the Loews story better than we could ever tell it ourselves. So we’re using their authentic, original content to be the basis of our new campaign.”

 

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What they’ve achieved with UGC:

  1. Authenticity and human appeal, first-person, intimate appeal and story  
  2. Efficiency in marketing costs, reducing spend on ineffective stock photography and own production

 

Travel photos available on Lobster: 

#travel #hotel #architecture 

To find other UGC content you need search here.

 

 

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