Generation C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. Lobster adds content – and we have the powerful 5Cs – defining the modern relationship of the human and the media.
On the last day of summer we invited experts from media, agencies and advertisement and hosted an interesting discussion around media, individual talent, how to be discovered, what are the downsides and how we form Generation C. We discussed advantages and disadvantages of UGC and future trends of using UGC in advertisement. The speakers shared their opinions of how to use User-Generated Content effectively in marketing and media and why it does work.
Besides that we also had 3D printing with crowdsourced ideas performed in real time and craft UGC beer. Thanks to all our speakers and to those who came to our first event in Moscow!
Thanks to all our speakers and to those who came to our first event in Moscow!