Back to timeline
End of the Year 2017: Summary

This was one of the best years for UGC. Studies show that 76% of people trust content shared by the average person more than by a brand. In 2017, we had a chance to witness outstanding UGC campaigns from all over the world. 2017 is definitely the year of visual content and millennials got into…

This was one of the best years for UGC. Studies show that 76% of people trust content shared by the average person more than by a brand. In 2017, we had a chance to witness outstanding UGC campaigns from all over the world.

2017 is definitely the year of visual content and millennials got into it pretty fast. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared each day. What’s more, it’s estimated that video will account for 74% of all online traffic in 2017. Consumers from 25 to 54 create and share 70% of all UGC. Moreover, 51% of millennials trust a UGC piece more than anything on a company’s website, ads, news articles or blog posts about the company or product. It shows topics, trends, and issues that are actually important for people.

Lobster’s Achievements and Milestones

In our 2016 year in review, we discussed the third year of our goal to ‘make UGC more accessible. It is the unrated value on which a lot of us are sitting on without notice. In this time we’ve built this platform from scratch to aggregate 9 social sources and counting on. This year over 1.3 million people searched UGC content in Lobster. Thanks, guys!

While we keep on innovating the search for creative social content, let’s have a quick look at Lobster’s highlights for the year.


New Features

Global Ambassador Program. In September, we announced the Global Ambassador Program, which is designed to expand the Lobster community by teaming up with the best content creators in prominent cities across the world.

People Search. It allows people to quickly find precise images of subjects of all of the shapes, sizes, and creeds that match their visual needs. It allows you to specify your query by some features, including facial angle, number of people, gender, age, emotions, etc.


Style Search. If you know how the photos should look like, upload the images, you’d like to emulate, and we’ll pull all the relevant options for you. Say goodbye to wasting time sifting through the same retreaded bland corporate stock options.

Multi-Accounting. With this feature, teams can operate under one company plan while providing each team member their own sub-account. Create as many sub-accounts you need so your entire team can work without any interruptions.



This year more than 1.3 million people surfed Lobster for authentic, visual content. Let’s take a quick look at the 2017 most searched UGC keywords on Lobster:

  1. Dog
  2. Cat
  3. Pug
  4. Easter
  5. Russia
  6. Food
  7. People
  8. Christmas
  9. Car
  10. Family

Tips: Try the advanced search filters. For example, when looking for the term ‘New Year,’ you can choose the location or the main color. When looking for ‘child,’ try our filters that sort by the number of people, age and much more. Or, if you’d rather, search for authentic content in our galleries.



Tips: The keywords that people use most are also some of the biggest content categories. Use more specific words to find the most relevant content. If you’re not sure what kind of photo you need, explore the social tags and find inspiration in gorgeous photography, for example, nested under architecture.

What Lobster curators found extraordinary in 2017

Most purchased photos

1st place

Woman finger touching on laptop touch pad

2nd place


3rd place


Most popular authors

Sila – Authentic, minimalistic still lifes

ReinierVanOorsouw – Gorgeous landscapes and sunsets

Loïc Lagarde – Travel, streetlife photography

Angel Ronnie Beil – Cool lifestyle photography

Thành Nguyễn – Fascinating nature photography (he is also one of the Lobster Ambassadors)

Christine Elizabeth Willis – Beautiful animal photography

Igor Cibulsky – Breathtaking wildlife photography

Enricodot – Authentic lifestyle photography

Micah McCoy – Amazing black and white photography

Yasia Pisha Kyiv Ukraine  – Personal lifestyle photography



We had many outstanding entries to our challenges this year. The competition was fierce! Here are four of our favorite winners from last year:

#TeaAndCoffee competition – Toar Mahenly Tanos


#LobsterFestival – Rajesh Kumar


#BikeMonth – Pelleas


#FlyDrone – Enrico Pescantini

Follow our competitions here to get involved. There you can find new and old competitions, inspiration and also see the entries people submitted.

Global Ambassador Program

The Global Ambassador Program was launched several months ago to expand the Lobster community by teaming up with the best visual content creators from around the world. These people with different styles and visions are going to inspire creativity in local photographers and videographers, introducing Lobster to new audiences and networks.

2017 Ambassadors of the Month

September. Iuri Andrei Guntchnigg takes breathtaking landscape photos. Iuri is a software developer and amateur photographer who loves travelling.

October. Kristiana Pandere currently studies graphic design and doesn’t consider herself as a professional photographer – she says it’s her passion. Kristiana doesn’t like to characterise her style into one specific genre.

November. Nguyễn Đình Thành, a landscape photographer. Seascape, cityscape and countryside photography are his primary areas of work. He works for Fujifilm Vietnam as a sales specialist in the camera department.

We look forward to welcoming more great authors in 2018! If you’re into taking authentic videos and pictures and would like to license your work, we’d love to hear from you! Sign up here or drop a letter to [email protected] if you have more questions.


2017 most popular UGC geolocations


  1. United States
  2. Russia
  3. Great Britain
  4. India
  5. Ukraine


  1. United States
  2. Great Britain
  3. Russia
  4. Australia
  5. Belarus

User-Generated Content is excitingly perpetuating across the world, at any second providing fresh and outstanding content. Watch us and become our partner in 2018! And remember, The World Is Your Lobster!

We’d like to thank everyone for the incredible support we received in 2017!

To find the content that you need, just press here.

To license your photography, just press here.

Lobster Photographer’s Story: Jerome Ricoul
23 February
AI and UGC for marketing and media professionals: Join us in Vienna!
12 June
Thinking about signing up to Lobster and licensing your content?
4 November