Lobster is the new online marketplace that enables you to earn money from licensing your Instagram and Flickr pics. But for real commercial success we need catching and startling photos. Here are 5 tips that can help a wide range of buyers discover your photos, making them really popular and attractive for licensing. Let’s make our photos work for us!
1. Make your profile stand out
Firstly let’s look at the quantity and quality of your photos. Many Instagram users like to curate a photo diary: updating pictures of their food, cats, and/or parties. But it also can be used as a platform to show artistic, beautiful and inspiring photos that can be used to sell everything from products to vacation destinations. When posting photos, it’s better to be selective – publish only the best ones. And be careful not to publish all the photos at once as some may be missed. Don’t randomly upload your last 10 shots. Make sure that the last shot you upload is your best. And try to upload photos over time. Despite all the other things that you might do to promote your photos, none of it will matter if your pics are not interesting.
2. Capture the moment
Newsbloggers and media will be your biggest fans and customers if you take your Instagram with you to every interesting event. Explore, visit, participate, witness! And don’t forget to add a proper range of applicable tags alongside with #ilobsterit to make the newsworthy photos immediately available to the buyers.
But even in everyday life. There is nothing more exciting than having the ability to see and capture art everywhere: during a walk, while working, meeting friends, and even eating. Take photos of the world and the events around you. Take photos of those everyday moments brimming with vibrant colors, interesting compositions, unusual perspectives, and funny or touching stories. Everything becomes art. Simple detail shots can go far. When you’re focused on the simplicity of an object, it makes for an expressive subject. Don’t be afraid of shooting something simple. And don’t lose the moments: emotions or actions can be more valuable than produced static pictures and can bring you more likes and sales. Don’t forget to read our Terms & Conditions to learn about getting a model release when selling pictures of people.
3. To use or not to use filter
Filters can make your photos more colorful, bright and eye-catching. But we all shared photos without filters before Instagram and its #nofilter tag. Some photographers prefer a raw image taken with a camera, and it may be easier for processing and further use by your buyers. If you want to sell photos, consider posting some of them without filters. It’s your way of saying “this photo is so good, it didn’t need any filter.” There is often a good reason to post pictures without filters: many new media outlets require well-composed, natural pictures for their news, web articles, and interviews not to mention a whole range of websites which may want to use your photos for illustrations. Rest assured: they will buy your pictures and continue to come back to your profile if they see that it is full of high-quality and varyingly stylized photos.
4. Make them look good in miniatures
Take care that your images look as good in miniatures as full size. Often there are photos which look amazing when viewed in a large format, but due to their colors, lighting or composition, can lose their beauty at reduced sizes. The readability of miniatures is crucial for sales, as your photos will stand out on the search results page among other images.
5. Promote your pics
Consider more places to promote your photography. If you expect that you can just post your photos on the site and they will get thousands of views, you are most likely wrong. To get more attention to your photos on Instagram, Flickr and therefore Lobster you may want to use your blog and social profiles. Tell everyone about your accounts. Be active on other social networks, display links to your accounts on your blog and in your social profiles or pages. Above all, one of the most important things is that all your accounts are a community and an interchange based community. So don’t forget to communicate with everyone who you know and who shows interest in your pics, leaving comments and answering questions. Maintain good reputation among buyers. And finally, don’t be afraid to promote others’ pictures on sale and they will pay back in the same way.