Whether you welcome your visitors with a how-to video, a happy customer story or a meet-the-team movie, video is an efficient way to grab attention, grow traffic and increase customer retention. Together with Goopi.tv, we’ve listed 5 reasons why video is not just a trend you can ignore, but a tool which can drive engagement throughout your entire content marketing strategy.
Videos grab more attention than the written word
The human brain processes videos 60’000 times faster than text, so your message will hit home immediately. But before you start deleting your old blog posts, you might want to consider reviving them by simply linking to each one to a relevant video.
Videos connect at an emotional level
When video forms part of your content strategy, you’re more likely to trigger an emotional response. According to a Harvard Business Review article, the final decision of a customer’s buying process is an emotional one. By creating positive emotions through videos, for example, in the form of educational and empathetic content, you can swing a customer’s decision in your favour.
We’ve previously written about how the game is changing and how video content has evolved. These days, you really don’t need an expensive production team to make video work for you, as the most critical variable is the clarity of your message. For example, you may already have interesting content at your fingertips in the form of customer reviews. Or if not, then you could search for social media (and private cloud) content straight from Lobster. Once you’ve collected the raw material, Goopi can then quickly compile everything into one polished professional video – for less than a hundred bucks!
Videos increase conversion rates
Recent studies have revealed some compelling statistics:
- Including a video on a landing page can increase conversion by 80%
- Up to 64% of viewers will consider doing business with you
Overall, people are happier and more engaged than if they were presented with text alone.
Trust the research!
A great deal of academic research continues to prove the effectiveness of including video in your content marketing. Here are a few of the other key statistics:
- In the US, people between the ages of 18-49 watch more on YouTube than they do on cable TV.
- Youtube is now the main source of celebrity culture and the most influential teenager celebrities in the US became successful thanks to YouTube.
- 73% of marketing professionals agree that videos are beneficial for marketing. 52% noticed improvements in ROI.
Video should form part of any ambitious campaign and it’s far from a trend you can simply ignore. And thanks to services like Goopi.tv, cost is no longer an excuse!
We’d love to hear about your experiences when integrating video into your content marketing. Do let us know.
Article inspired by Goopi’s “Top 5 reasons to start with online video marketing” post.