Back to timeline

Since the invention of the first camera, brands have been looking for photographers to help them reach their audience in new, creative ways. Good photographers know not only how to shoot great pictures but to understand what can attract the audience of the particular brand. With brands looking for fresh, innovative ideas for their marketing…

Since the invention of the first camera, brands have been looking for photographers to help them reach their audience in new, creative ways. Good photographers know not only how to shoot great pictures but to understand what can attract the audience of the particular brand. With brands looking for fresh, innovative ideas for their marketing campaigns, photographers are constantly creating new trends and methods in photography.

We’ve put together a list of photography trends which are popular right now with top brands, in order to give you some ideas for your next marketing campaign. Read on if you’re ready to find out what kind of photography methods will help your business grow…

1. Drones

Photo credit: Bogdan Maran/Splento

Photo credit: Bogdan Maran/Splento

The most interesting invention in photography’s history is the drone. These remote control flying machines can carry small high-definition cameras which allow you to take amazing shots from birds-eye-view. Historically, drones were used in military research but many photographers and videographers now use them to create stunning imagery from up high for anything from weddings to landscapes photos. Photographers are shooting from new perspectives using these flying gadgets to satisfy the demand for exciting imagery in marketing and advertising campaigns.

2. Mobile Photography

Photo credit: Oleg Kungurov/Splento

Photo credit: Oleg Kungurov/Splento

10 years ago no one would have thought that, someday, the professional camera would be shifted off the pedestal by a tiny camera in everyone’s mobile phone, yet here we are. We’re living in a digital age, where educational institutions are offering smartphone photography courses and social media influencers are making millions from the content they’ve shot with their iPhone. There really is no denying that mobile photography is now a competitive form of photography, so why not embrace it in your marketing?

3. Mini Gadgets

11 - Charlie Burgio/Splento

Photo credit: Charlie Burgio/Splento

In the world of creative photography, bigger no longer means better. Photographers are using the many gadgets and camera extras that are now available on the market to think outside the box and create interesting effects. Micro cameras such as hands-free cameras, BLIPS, remote control cameras, GoPros, underwater cameras, enhanced compact cameras and wearables are making photography more ‘instant’ and ‘on-the-go’ and photographers are leveraging this to produce exciting new imagery.

4. Analogue

Processed with VSCO with a1 presetThis traditional type of photography uses a 35mm film camera and can be processed either chemically or electronically which can produce interesting effects such as grainy, overexposed or high-contrast. The photographs may look like something that’s stepped out of the 19th Century but analogue photography has recently become very popular with fashion, music, art and innovative brands as it adds a unique and trendy element to their marketing content.

5. Fine Art

Photo credit: Eugene Semeykin/Splento

Photo credit: Eugene Semeykin/Splento

The average person is exposed to hundreds, if not thousands of visual content a day and so it has become harder to create imagery that makes us stop scrolling and pay attention. This is where fine art photographers can really showcase themselves. Fine art photography is not purely about capturing what the camera sees; it is about capturing what the individual artist sees. This form of art stands alone from mainstream photography and produces exquisite, exclusive results, which is appealing to brands that are keen to make a noise in the online space.

6. Instagram Professionals

Photo credit: Eugene Semeykin/Splento

Photo credit: Eugene Semeykin/Splento

The rise of Instagram’s popularity has created a breed of Instagram-famous ‘photographers. On the one hand, this has caused animosity among photographers who have been in the profession for years; on the other hand, it has opened up new opportunities for young, budding photographers to promote themselves. The popular image sharing app provides a platform to be creative and to get noticed by huge audiences from all over the world, so it’s no surprise that people have become influencers and made a buck from it. Many brands are taking advantage of these ‘Instagram famous’ individuals and paying them to generate content around their products to then share with their thousands of followers.

7. Changing the Model


Authentic storytelling may be one of the most impactful marketing practices that there ever was. Audiences’ preferences have changed; people no longer want to see polished, high-fashion models posing in photos which are Photoshopped to the nines. Instead, they want to see the people of the world in their true shape and form and their stories celebrated in photographs. That’s why many brands are seeking influencers and ‘real people’ to be the subject of their marketing and advertising content in order to relate to their audiences. Photographs that depict world issues, diversity and politics are becoming more popular among brands as they evoke an emotion when viewed.

8. The Use of Props

Photo credit: Daaniel Morales/Splento

Photo credit: Daaniel Morales/Splento

Photographers have been noticing a higher demand in the use of props from brands, particularly in the events and food industries. From rustic table linens and wooden display boards to fine china crockery and crystal wine glasses – every brand has a particular style that they want to portray. Specialist food photographers have the know-how in shooting with these different props. Events are no longer just about the people. More event, party and wedding organisers are briefing for photos of the decor, food and other similar elements to add an extra dimension to the occasions overall photography package, particularly if these extras have been supplied by a third party sponsor.

9. Startups


In the last 5 years, the number of photography based startups has grown worldwide. Entrepreneurs are taking advantage of the expansive photography industry and are offering new innovations to add value to it; from apps gadgets like Lytro to experiential event photography solutions such as EventsTag and real-time user generated photo platforms like Lobster Media. With so many exciting companies popping up in the photography startup space, you are sure to find a solution that suits you. Many businesses would agree that it is certainly worth looking to startups for help in creating content that stands out from the crowd.

10. Photographers on-demand


Photo credit: Natasha Ferreira/Splento


Last, but by no means, the least important is photographers on-demand. Young companies know that getting as much content out there as possible is beneficial when building brand recognition. Having constant access to a team of on-demand photographers who can create fresh, unique content which is tailor-made to your company and brand message is the ideal way of getting your brand out there. This method not only saves you the time it would take searching for adequate and reliable photographers, as they are already provided for you but it will save you money too.

About the author

Splento provides high-quality professional photography, on-demand. We carefully select and vet our specialised photographers and have an in-house team of expert editors so that we can offer a consistent level of quality across the board. Check out the website and see what they can do to help you grow your business.

Hey London, let’s have a drink!
2 November
Winner of the #LobsterPortrait competition and other entries
16 January
Lobster, the Platform Fighting Copyright Infringement of Social Media Content Now on Crowdcube [Press Release
30 October